Fintech Dashboard Redesign
Website
FincClic (Singapore)
Project Manager
Complete redesign of B2B fintech dashboard. Reduced user onboarding time by 40%, increased daily active users by 28%.
Susan Kwok
UI/UX Designer & Digital Creative Director
Turning complex problems into elegant, human-centered digital experiences
About
I'm Susan — a UI/UX designer with 7+ years of experience crafting digital products for startups and Fortune 500 companies alike. I believe great design isn't just about aesthetics — it's about making technology feel invisible. My sweet spot is bridging the gap between user research and pixel-perfect execution. Previously led design at GoWork, now freelancing for clients across Southeast Asia. When I'm not in Figma, you'll find me mentoring junior designers or exploring street photography. 📍 Based in Jakarta 🇮🇩 | Available for freelance projects
Pendidikan: Master — Finance - UCLA 2010
Experience
Lead UI/UX Designer — GoRed (Singapore)
2020
• Led a team of 4 designers to redesign the booking platform serving 50,000+ monthly active users • Established the design system used across web, mobile, and partner dashboard • Reduced user drop-off during onboarding from 34% → 12% through iterative usability testing • Collaborated with Product & Engineering in 2-week sprint cycles; shipped 15+ major features • Mentored 3 junior designers — two promoted within 12 months
Junior Designer — RolX (Singapore
2022
• Started career designing brand identities and websites for local F&B and retail clients • Learned the ropes of client communication, deadline management, and pitching • Portfolio work included: Kopi Kenangan pre-launch visual identity, BimaBox website
Senior UX Designer — Temptation Green
2024 - Present
• Designed seller-side analytics dashboard used by 100,000+ merchants • Conducted 40+ user interviews and usability tests across tier-1 and tier-3 cities • Led the "Tokopedia Seller 2.0" redesign that improved NPS from 28 → 54 • Advocated for and implemented the first accessibility audit across seller tools
Projects
Pet Adoption Mobile App
Website
PawPals
Lead UI/UX Designer
End-to-end mobile app design from user interviews to hi-fi prototype. 10,000+ downloads in first month.