Raya 2025 Collection
Fashion Campaign
Cinta Bunga (Malaysian modest-wear brand)
Cinta Bunga wanted a Raya campaign that didn't feel like every other studio-on-white ad. They wanted editorial, modern, and premium — but still warm. Ten days from concept to final delivery.
Shot on location at a heritage shophouse in Penang. 30 final images used across Instagram, billboards, and e-commerce. Campaign engagement hit 4.8% — double the brand's usual. Listed on Tongue in Chic's "Best Raya Campaigns 2025."
Tools: Canon R5, Profoto B10, Capture One Pro, Adobe Lightroom
